#snowtrends

View of Fiore di pietra, the new landmark of Monte Generoso in Switzerland, bearing the unmistakable imprint of architect Mario Botta.

Why not to be inspired by style icons to be “glam” in the mountains as well as in the city?
Lady D’s fire red padded jackets, Gianni Agnelli’s glam accessories and Kate Moss’s super fashionable look have come back to our mind. A world full of colours, sports and luxury.
For the next collection, Montecore will give birth to iconic pastimes with a new interpretation, contemporary and audacious, but in line with the traditional quality that distinguishes the brand. Glossy materials, juxtaposed with precious wools and technical materials, make the iconic brand’s models even more avant-garde.
The intense, fashionable look that characterised the late 70s and the first half of the 80s, when new styles were on the way. Those were the years when the “oversize” glasses with mirror lenses worn by the British royal

family could not be missed, as well as Gianni Agnelli’s “all black” boots, the bearskins and the technical suites worn by the top models of that time. It was in these years that down or padded jackets became a must, not just to wear during the winter holidays, but also in the city on every occasion. The origins of this garment are related to the mountaineering world. The inventor of the first “goose feathered” jacket was in fact the famous Australian climber George Ingle Finch who designed the garment for the 1922 expedition to Mount Everest. Following technical requirements for its specific use, this jacket became the emblem of this sport and also an iconic style apparel.
Today, the Montecore 2.0 down jacket technology is at the forefront; the company is always looking for the best performance in terms of style, comfort and lightness.

“I ski to win. When the day comes that I can’t get myself into a fighting mood anymore, I won’t be able to win and I’ll stop racing.”
Ingemar Stenmark

Photos showing Montecore‘s vintage collections.